At last, Olymic merchandise that's my cup of tea.
Nobody who reads my sporadic blogs will be under any misapprehensions about my dislike of the 2012 branding and communications, so you won't be surprised to learn that it was with sinking heart that I read the subject line of the latest email from the 2012 shop:
Decorative Wedgwood tableware, perfect for Easter afternoon tea.
I feared the worst. Actually though, I was pleasantly surprised; the design is, typically for Wedgwood, elegant, restrained and attractive. How have they managed this? By using the graphics from the 1948 London games, not this one. 'Nuff said really.



